✐ PROJECT SCOPE
✼ Context: Personal project
✼ Timeline: February 25 – May 25
✼ My role: UX Researcher and Designer
✼ Methods: Generative research, competitive analysis, sketching, wireframes, pitch desk and prototyping
✼ Tools: Figma | Miro | Pages | Digital sketching
Project overview
I have conceptualized an hypothetical outdoor apparel brand called Ridgeline, which was originated as an academic project in a Codecademy course. Over time, it evolved into a more comprehensive personal endeavor. Ridgeline is a Spanish-based youth clothing brand, headquartered in Barcelona, that caters to both young men and women.
📍 The main objective of this project is to experiment with website development by creating an interactive prototype for the brand. The focus is on designing a responsive and user-friendly interface, ensuring practicality for future user management and engagement.
Redesigned screens
Ridgeline design assets
Components
Icons
Style guide
Typography
